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Format comparison

SVG vs PNG

SVG is resolution-independent vector markup for logos and icons; PNG is a pixel grid with optional alpha. SVG scales forever; PNG is a snapshot at one resolution.

Decision table

FeatureSVGPNG
TypeVector (XML)Raster (pixels)
ScalingInfinite / crispSoft if upscaled
TransparencyYesYes (alpha)
Best forLogos, icons, UI marksScreenshots, complex rasters
Typical sizeTiny for simple shapesGrows with resolution
Photo suitabilityPoorOK but heavy
EditingCode / vector toolsPixel editors
Web supportExcellent in modern browsersExcellent

Choose SVG when…

  • Brand logos and icons
  • Responsive UI marks
  • Illustrations that must scale

Choose PNG when…

  • Screenshots
  • Complex texture images
  • Email clients with weak SVG support
  • Partners who need a flat raster

Verdict

Use SVG for logos/icons that must stay sharp at any size. Rasterize to PNG when a partner, email client, or tool needs pixels.

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