Use case · Websites
Best Video Format for Websites
Website video is about playback compatibility and bytes — not creator-app timelines. Deliver an MP4 (and optional WebM) that browsers can play without plugins.
Quick take: Ship MP4 for almost every site embed; add WebM when you control dual sources. Convert MOV → MP4 for uploads.
MP4 as the default
Near-universal HTML5 support. Keep resolution realistic for the player size and compress delivery copies.
WebM and other options
WebM can be efficient in Chromium-heavy audiences. Avoid relying solely on MOV/MKV for public pages.
Convert then compress
Use MOV→MP4 or MKV→MP4, then the Video Compressor if the file still exceeds CDN or CMS limits.
Key points
- MP4 is the compatibility default.
- Convert camera containers before embed.
- Compress a delivery copy — keep the master.
Convert with Format Convertly
Open a converter for this job — processing stays in your browser.
Related tools & guides
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FAQ
Is GIF better for short loops?
Usually no — a short MP4 loop is smaller and cleaner than a huge GIF for most sites.
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